cacheop

What happens when users are really in charge

Picture by Jason Calacanis

Wish i was in Paris for Doc Searl’s presentation at LeWeb3. Here’s a good summary of his speech - still about his idea of VRM that I saw (or heard) first articulated at the defunct (and now ressurected) Gillmor Gang.

1. Bullshit will lose leverage.
2. Advertising as we know it will die.
3. The most important producers are what we used to call consumers.
4. The value chain will be replaced by the value constellation.
5. What’s your business model will no longer be asked of everything.
6. We will make money by maximizing “because effects”.
7. Markets are transactions, conversations, and relationships
8. The Live Web is more important then Web-dot-anything.
9. We will marry the Live Web to the value constellation.
10. We will be able to manage vendors at least as well as they manage us.