What happens when users are really in charge
Wish i was in Paris for Doc Searl’s presentation at LeWeb3. Here’s a good summary of his speech - still about his idea of VRM that I saw (or heard) first articulated at the defunct (and now ressurected) Gillmor Gang.
- Bullshit will lose leverage.
- Advertising as we know it will die.
- The most important producers are what we used to call consumers.
- The value chain will be replaced by the value constellation.
- What’s your business model will no longer be asked of everything.
- We will make money by maximizing “because effects”.
- Markets are transactions, conversations, and relationships
- The Live Web is more important then Web-dot-anything.
- We will marry the Live Web to the value constellation.
- We will be able to manage vendors at least as well as they manage us.
