Jun 16 2008
∞
“ The CEO cannot shout or fire the website back up. The CFO cannot account, control, or audit the website back up and the Chief Counsel cannot sue it back to life. The CMO, if there is one, and their entire marketing & PR team will not spin a website back online. The CIO or CTO probably can’t recover the site either, at least not very quickly. The fate of the company frequently and acutely rests in the hands of engineers who do Web Operations.