Hackaton at P&G (but with an important caveat!)

From AdAge:
“A P&G spokeswoman confirmed the gathering, referred to by some as “Digital Hack Night,” though she said the “hack” part had been added by people in the digital-media world and did not refer to any interest by P&G in hacking digital devices or media. A “Hack Night,” one person said, sometimes refers in the industry to team-building efforts aimed at developing quick solutions or work-arounds, which, in this case, likely will be kept confidential by P&G.”