Fashion and shopping in vSide revolve around retail spaces with foot traffic and purchase patterns similar to that of a real-world city. Now, with the addition of a virtual boutique in vSide, StarStyle will provide fans with a unique interactive shopping experience, thus bringing them one step close to their favorite stars. Fans will be able to watch the latest music videos on large screens within the store, and then shop the virtual products seen on those videos so their avatars can wear the hottest fashions in music.